Grow Revenue. Reduce Costs. Increase Profit
Helping B2B business leaders improve business performance through proven business strategies, practical automation and AI.
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Business problems vanish when you increase sales at a higher margin
Whether your priority is increasing sales, improving productivity or preparing your business
for the future, we help you identify the highest-value opportunities and implement practical
improvements that deliver measurable business results.
Proven Success
We have a proven track record of doubling revenue for our clients within 12-24 months.
Tailored Solutions
Our strategies are customised to meet the unique needs of your business.
Expert Leadership
Extensive experience and evidence-based approach ensure top-tier coaching.
Sustainable Growth
We ensure that our clients stay ahead of industry trends and challenges.
Business Performance Starts With Better Decisions
Every business wants to improve profitability. The challenge isn't knowing what you want to achieve. The challenge is deciding where to focus first.
- Should you increase sales?
- Should you reduce operating costs?
- Should you improve productivity?
- Should you invest in AI?
- Should you develop stronger leaders?
At Harasty Consulting, we help business leaders make better business decisions by identifying the opportunities that will have the greatest impact on business performance. Our recommendations are practical, measurable and focused on delivering long-term results.
The Tactical Business Review (TBR) is a comprehensive and powerful diagnostic tool designed to help business owners critically assess their current operations and identify opportunities for improvement. By completing the 25-page questionnaire, business owners are encouraged to take a step back and deeply analyse how their business functions. This process involves answering a series of straightforward yet thought-provoking questions that cover various aspects of the business, such as financial performance, customer relationships, marketing strategies, and overall business direction. The TBR prompts honest reflection on what is truly happening within the business, which is essential for identifying areas that require change or improvement.
The benefits of the TBR are significant. By systematically reviewing every aspect of their business, owners and leaders gain a clear understanding of both the strengths and weaknesses of their operations. This clarity allows them to make informed decisions that can drive growth and profitability. The TBR also helps create an actionable plan, as it encourages business owners to set specific goals and strategies based on their current reality. The insights gained from the TBR can lead to increased efficiency, better resource management, and a more focused approach to achieving long-term business objectives.
Alure.ai is an AI software tool developed from Chris Harasty’s PhD research in machine learning (ML) and large language models. It revolutionises how businesses conduct cold outreach by automating the generation of highly personalised content for LinkedIn, cold emails, and calling scripts. By leveraging advanced ML algorithms, Alure.ai crafts messages that deeply resonate with the target audience, resulting in significantly higher engagement rates compared to traditional outreach methods.
The tool stands out by providing a higher level of personalisation, which is crucial in breaking through the noise of standard outreach. Alure.ai's ability to tailor each interaction to the specific needs and interests of prospects results in up to 10 times higher effectiveness. Moreover, it saves Business Development Managers 4-5 hours of time daily by automating the time-consuming research and personalisation tasks, allowing them to focus on more strategic activities like building relationships and closing deals.
Alure.ai complements Harasty Consulting’s existing methodologies, such as the Double Process, by enhancing the quality and impact of every touchpoint in the sales funnel. The software’s automation capabilities, combined with its ability to maintain a personal touch, make it an invaluable asset for any sales and marketing strategy. It not only improves efficiency but also significantly boosts the chances of successful engagements, positioning Harasty Consulting at the forefront of innovative solutions that drive measurable results and sustainable business growth.
The Double Process is an innovative approach that combines the strategic power of 'The One Week Approach' with the comprehensive structure of 'The Growth Wheel', providing a balanced and effective framework for sustainable business growth.
The process provides businesses a comprehensive framework for driving significant and sustainable growth. By integrating long-term planning and continuous improvement with targeted, short-term high-impact actions, the Double Process ensures that businesses not only identify and overcome obstacles but also capitalise on opportunities for rapid advancement. This dual approach enables companies to balance strategic vision with tactical execution, leading to accelerated growth and improved outcomes.
The Growth Wheel
The Growth Wheel is a dynamic tool that provides a holistic view of a business's operations, identifying key areas for growth and development. It encompasses all critical aspects of a business, including leadership, management, marketing, sales, strategy, and more. By visually mapping out these components, the Growth Wheel helps businesses identify strengths, weaknesses, and opportunities for improvement. The tool encourages continuous evaluation and adjustment, ensuring that businesses are always moving forward and adapting to changes in the market.
The One-a-Week Approach
The One-Week Approach is a disciplined, strategic method focused on achieving significant mid-term growth through sustained, consistent effort. By setting clear, actionable weekly goals, businesses can steadily build momentum, laying the groundwork for substantial progress over 6 months.
This approach is particularly effective as the business engages with tier-1 prospects, with the potential of creating a continuous pipeline of new opportunities every month. The core principle of the One-Week Approach is that sustained effort and consistent execution over 30 weeks can lead to the doubling of monthly sales revenue.
By embedding this approach into their operations, businesses can maintain focus, drive steady growth, and achieve their strategic objectives in a structured, reliable manner.
Strategy
Find a new Blue Ocean market that tier-1 prospects require continually every month.
1-a-week
The target is 1 face-to-face appt per week with a new tier-1 prospect.
Over Delivery
With the 1st order ensure that you exceed customer expectations.
The Profit Equation
Business performance improves when these three areas work together. Our role is to help you identify the greatest opportunities and turn them into measurable business outcomes.
Who We Help
We work with B2B organisations that want to:
- ✓Accelerate profitable growth
- ✓Improve operational efficiency
- ✓Successfully adopt AI and automation
- ✓Develop stronger leaders
- ✓Build a more valuable business
Whether you're an established SME or a growing mid-market organisation, our focus is always the same—helping you improve business performance.
Three Ways We Help Businesses Improve
Revenue Growth
Generate more qualified opportunities, improve sales performance and increase profit through proven business strategies, sales systems and AI-assisted selling.
Typical Outcomes
- •More qualified opportunities
- •Higher conversion rates
- •Increased profit margins
- •Sustainable business growth
Cost Reduction
Reduce operating costs by eliminating repetitive work, improving business processes and implementing practical automation and AI where it delivers measurable value.
Typical Outcomes
- •Lower operating costs
- •Improved productivity
- •Faster business processes
- •Greater operational efficiency
Leadership & Capability
Develop stronger leaders, build high-performing teams and create the organisational capability needed to sustain long-term business success.
Typical Outcomes
- •Better decision-making
- •Stronger leadership
- •Successful AI adoption
- •Long-term organisational capability
Every Improvement Starts With Understanding Your Business
Complimentary Profit Opportunity Review
Every engagement begins with understanding your business. Using our proven Tactical Business Review (TBR) methodology, we identify the opportunities most likely to improve business performance.
During your Profit Opportunity Review we will:
- ✓Identify opportunities to increase revenue
- ✓Highlight practical ways to reduce operating costs
- ✓Explore where automation and AI can improve productivity
- ✓Strengthen leadership capability
- ✓Prioritise the initiatives likely to deliver the greatest return on investment
Rather than selling technology, we help you make better business decisions.
Book Your Complimentary Profit Opportunity ReviewBusiness First. Technology Second. People Always.
Business First
Every engagement starts by understanding your business objectives, challenges and opportunities.
Technology Second
Technology—including automation and AI—is recommended only when it creates measurable business value.
People Always
The greatest technology in the world delivers little value unless leaders and teams successfully adopt better ways of working.
Why Harasty Consulting?
Business improvement requires more than expertise in one discipline. It requires understanding how business strategy, technology and leadership work together.
- ✓Founded, built and successfully sold a software company.
- ✓More than 35 years' experience in enterprise software, automation and artificial intelligence.
- ✓Master of Science in Coaching Psychology.
- ✓Author of 'Turning Your Business Into a Success Monster'.
- ✓Author of 'The Future of Enterprise Software Delivery'.
- ✓Currently undertaking PhD research in Artificial Intelligence at The University of Queensland.
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